Core Values

At United Association Football (UAF), we believe that soccer is more than a game—it’s a powerful platform for growth, connection, and opportunity. Our core values guide everything we do, from how we develop players to how we support families and build our community.

⚽ Family First

We know that life is a balancing act, and youth sports should enhance family life, not overwhelm it. That’s why we prioritize:
✅ Affordable programs—keeping high-quality soccer within reach for all families.
✅ Local play whenever possible—so players can compete at a high level without excessive travel.
✅ A supportive community—where families feel connected on and off the field.

🌟 Holistic Player Development

We don’t just build soccer players—we develop well-rounded athletes who gain skills that last a lifetime.
✔ We support multi-sport participation to help players stay active, prevent burnout, and grow in confidence.
✔ We focus on both physical and mental development, reinforcing resilience, teamwork, and leadership.
✔ We foster a love for the game that extends beyond competition.

🔥 Competitive Spirit

Success isn’t just about winning—it’s about the dedication, effort, and growth that comes with competition.
💪 Our teams compete at the highest level possible while staying true to our values of sportsmanship and integrity.
🏆 We challenge our players to push their limits, develop a winning mindset, and embrace the learning process.
💙 We teach resilience—because true success is built on determination and perseverance.

👟 Excellence in Coaching & Leadership

At UAF, we believe that great coaching creates great experiences.
🔹 Our dedicated volunteer coaches bring soccer knowledge, mentorship, and passion to every session.
🔹 We invest in player-focused coaching, ensuring that every athlete has the tools, guidance, and encouragement to reach their potential.
🔹 Beyond soccer, our coaches help players grow as individuals, developing confidence, leadership, and teamwork.

At UAF, we are more than a club—we are a family, a community, and a movement. We are committed to providing an elite soccer experience with a heart, where every player is valued, challenged, and supported on their journey.

Ready to be part of something bigger? Join us.